March 24th – SPACE Engine 2
We will be discussing the SPACE (Suspect Prospect Account Client Evangelist) engine and how you can adapt it to your business.
In today’s Digital Ecosystem it’s no longer good enough to write some clever copy and put it in a magazine or the yellow pages. When is the last time you even used a phone book that wasn’t on the internet? Consumers talk to each other now more than ever. Advertising to the masses is a sure way to get you a lot of ad bills but very few new clients.
How, then, can you sell and market products in today’s environment? The SPACE engine is your answer.
In February we asked the questions that allow you to identify your Suspects. Questions like:
“Who is the person, and what is their situation, for which your service or product is always the best choice?
McDonalds answers this question with:
People who can relate to childhood happiness.
Parents who want to treat their kids.
Kids who want to have fun with their meal.
Do you know your answers? If you do, what is your plan to make those people into your best salespeople?
In March we will go in to detail on moving through the SPACE Engine. You’ll identify what tools can be used to bring prospects into a no to low risk situation where they can’t help but to do business with you. Presented by Dean Meier on behalf of En Corpus. Learn more at http://encorpus.com.
http://www.digitalbrigade.com/doing-business-in-the-new-digital-ecosystem/
